CEO LeoGaming Alena SHEVTSOVA: Payment card simpler and easier

Many Ukrainian users already is calculated using payment cards, not cash. For example, the employees of the company “Leogang Drink” repeatedly said in their reports about successful cases of cash payments for online games through the terminals. But would Ukrainian user to a massive “Bank transfer”? This question was answered by the CEO of FC “Leogang Drink” Alena shautsova.

– The share of cash payments really dominates “Bank transfer”. However, the official statistics of the national Bank for cashless payments shows the following: only for the 3rd quarter of 2017, the Ukrainians made 592 million transactions with a turnover of 216 billion. Impressive? Of course.

Now, it gets interesting. The number of active cards increased by a modest 5.2 per cent. But the number of transactions rose by 29.5% and a turnover of 41.6%. Thus, existing cardholders have to pay a lot more and more active. The cashless market grows and keep up the growth rate. Therefore, those companies that create the best conditions for its customers and in the market, they provide their future a solid “plus” sign in the financial statements.

So the sample should be taken from best international practices, and do not inherit the methods of cash payments. Why? Because the payment card must not be in cash. They should be simpler and clearer.

And ready Ukrainian the user to “massive clearing”? In many of his reports from your employees tell about the successful cases of cash payments for online games through the terminals.

Alena Shevtsova, FC “Leogang Drink”: that’s right, the share of cash payments prevails over the “Bank transfer”. However, I propose to examine the official statistics of the national Bank for cashless payments. Only for the 3rd quarter of 2017, the Ukrainians made 592 million transactions with a turnover of 216 billion. Impressive, right?

Now, it gets interesting. The number of active cards increased by a modest 5.2 per cent. But the number of transactions rose by 29.5% and a turnover of 41.6%. Thus, existing cardholders have to pay a lot more and more active. The cashless market is growing, and the growth rate remains unabated. And because the companies that create the best conditions for its customers and in the market — they will provide their future a solid “plus” sign in the financial statements.

And the sample should be taken from best international practices, and do not inherit the methods of cash payments. Why? Because the payment card must not be in cash. They should be simpler and clearer.

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