Alena SHEVTSOVA, head of FC “Leogang Drink” Digital retail in a consistently positive trend

After analyzing published studies of the dynamics of the development of e-Commerce market in Ukraine conducted by the International analytical company GfK Ukraine together with OLX, Alena Shevtsova, head of FC “Leogang Drink,” noted that the purchasing power of our countrymen in digital retail comes to a positive trend despite the economic situation in the country. The number of Internet users is growing every day. And this – the most active buyers, the secured segment of Ukrainians who, of course, keep the money on Bank cards without them to pay for anything on the Internet, of course, impossible. The buyer election, the goods he needs to offer quality, not just sell. Then he will become a regular customer.

The head of FC “Leogang Drink” Alena Shevtsova believes that our Internet user “wants to be in trend, to look good and enjoys all the benefits of e-commerce. In this sense, we are sometimes ahead of some countries – members of EU”.

In confirmation of Alena shautsova offers to learn more about customers, just appreciating the category of products purchased and average revenue per customer.

“4978 UAH is a lot or a little? It is possible, for IT professionals it’s the low amount, but when you consider the real level of wages in the big cities, it turns out that the Ukrainian puts a major share of your monthly income for what they believe is right. Smartphoneware is in full swing, so buying a new gadget (phone, laptop, or tablet) is the most frequent in the overall statistics. Thanks to online shopping have the opportunity to buy items of international brands at an affordable price – this is also actively used in Ukraine.”

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